Social Media Strategy:
*Develop and present comprehensive social media plans for all major campaigns, and execute against a broader strategic plan.
*Ensure that social content meets best practices and achieves channel objectives
*Establish and analyze overall channel and individual campaign KPIs, implement a reporting cadence to share progress with the broader organization.
*Monthly editorial planning, social copy editing, and project management of social production needs.
*Identify and plan against key product marketing moments from our partners
*Work closely with Ecommerce team to understand seasonal objectives and build ongoing social media support into our evergreen content plans
*Work closely with website agency to develop email creative, copy and schedule campaigns.
Content Management and Production:
*Led content creation and implementation for 2020 Stetson.com relaunch
*Develop and effectively integrate content into the online brand experience to support brand storytelling and drive sales to http://www.stetson.com/.
*Manage all blog activities on http://blog.stetson.com/. Produce content for blog posts and be the point of contact for all contributors.
*Expand the Stetson blog's overall reach and sessions to the website.
*Produce all 2018-2019 marketing campaign photoshoots and partner catalog shoots.
*Work with partners to ensure that Stetson’s social media and blog posts are supporting all marketing initiatives.
During my time as Senior Social Media Manager at Thompson Hotels - Two Roads Hospitality, my responsibilities included; content management, strategic social media planning and monthly analytical reporting for both brands, Thompson and Destination Hotels along with seven hotel properties in the Two Roads portfolio.
I created content, provided original photography and managed social channels for; Thompson Toronto, Thompson Nashville, Thompson Playa del Carmen, The Beekman, Hotel 50 Bowery, The Smyth and Gild Hall, a Thompson Hotel.
I also, edited and posted on WordPress for Thompson's Upper Stories Blog and Destination Hotel's Destined Blog.
I executed paid social media strategy and influencer outreach to effectively grow all social channels.
In this role I experienced traveling for social content creation by visiting various hotel properties. I sharpened my photography skills by creating original images used for email campaigns, social media and blog posts.
Mullen Lowe Profero
During my time as Social Media Strategist at MLP Digital Agency, I provided social strategy for spirit brands Cointreau and Mount Gay Rum.
I managed both monthly content calendars, community management, executed paid social strategy, provided "live" social media coverage during brand events and developed monthly analytical reports.
In this role I developed an interested in travel and lifestyle content.
Loverly, Dubblee Media
As Social Media Manager for Loverly, a wedding concierge app, I worked to develop media partner relationships for editorial placement, managed social media content calendar, was creative lead on photo shoots, provided live social media coverage during events and managed influencer outreach.
In this role, I was able to take lead in the creative process of social media and gain extensive knowledge of paid social media.
Satya Jewelry LLC
As digital marketing coordinator and social media manager, I created content in-line with the brands voice to be shared on social channels, blog and email.
I executed all digital marketing initiatives and partnership campaigns to drive web traffic and conversion.
I also, managed day-to-day back end & front end functions of the website through the platform Magento.
Blowpro haircare is what brought me to me to my favorite city in the world, New York City!
I wore many hats during my time at Blowpro haircare but my main role was to launch all social media channels, create content in-line with the brand's voice, grow social channels and manage e-commerce.
This is where I discovered my passion for photography and blog writing.